Mail Shark is a full-service print and direct mail company specializing in helping auto repair shops and tire dealers increase their car count and customer base. We know trust is important for auto shops, and it’s important for us, too. That’s why we’ve spent the last 11 years focused on yesterday’s values – transparency, honesty, and integrity – for an old-school sensibility in modern times.
You can choose from a variety of direct mail pieces to keep your marketing fresh and engaging all year long.
Our eye-catching postcards are a popular option for shops looking to increase their car count. Or, you can rev up your marketing with interactive postcards that have scratch-off stickers and peel tabs.
Direct mail isn’t just for special occasions. If you want to announce sales or send coupons to people in your area, mail is a smart choice. Whether you’re offering a reduced-cost oil change or a free warning light scan, automotive direct mail coupons help you get new customers and bring back old ones.
New mover mailings offer you a personalized marketing opportunity because you’re reaching people who are likely to respond to your offer. Use these campaigns to increase your car count and grow your shop’s sales in an impactful and affordable way.
Sending special offers to loyal customers makes them feel appreciated and gives them a reason to come back. You can send personalized postcards to your current customer database offering a free oil change if they come back by a certain date. Or, try mailing plastic postcards with loyalty punch cards and membership key tags to your rewards club members.
If you’re like most auto shop owners, you probably don’t have the time to plan and execute marketing campaigns consistently. Our approach to direct mail solves this problem for you. It works by allowing you to spread your mailings out over several weeks for lower payments and steadier returns. We call this our Weekly Mailing Strategy™.
If you apply this strategy to multiple mailings throughout the year, you’ve got an Annual Mailing Program™ that allows you to target your prospects each and every week with a variety of unique direct mail pieces. Our Weekly Mailing Strategy™ is also 100% customizable: you pick the number of campaigns, the pieces, the quantities, and the mailing schedules that fit your budget and mailing area. Best of all, we apply our deepest discounts for auto shops on an Annual Mailing Program™, so you pay the absolute lowest price for your automotive direct mail advertising.
Choose a Direct Mail Piece ex: Oversized Postcard
Choose a Mailing Area This determines your quantity.
ex: 5,000 Addresses
Choose When to Mail Weeks to be Delivered
ex: 8 Weeks
Based on the example above, we would take the total cost and quantity of your mailing and divide it evenly over an 8-week period. This means we'd mail 625 postcards per week and bill you $250 per week for 8 weeks. After 8 weeks of mailing, all 5,000 addresses have received your postcard. Keep in mind, you can choose any direct mail product, quantity, and mailing schedule you want.
An auto shop with a budget of $241 a week could choose the following mix of campaigns, products, mailing areas, quantities, and mailing weeks. To determine the weekly payment, we would take the total cost for all 6 campaigns and divide it evenly over 52 weeks. We’d then spread each 5,000-piece campaign over 2 months. At the end of the year, all 5,000 addresses would receive six different mailers.
We’ve covered the types of mailers we offer and our strategy for growing your car count. But how do we put this into action? Select a number to view a snapshot of our process.
The first step towards a successful campaign is making sure we understand your shop’s unique needs. You’ll be assigned a dedicated account manager who will get to know you and what you want to accomplish. They’ll then help you figure out where your current customers are coming from and get you the perfect mailing list. All this will help ensure the engine runs smoothly once we get going.
Your account manager will work with you to choose the right mailing strategy based on your goals and budget. They’ll balance reach (the number of prospects you target with your message) and frequency (the number of times you touch each person with your message) to ensure you’re hitting the right people the right number of times. The right balance of reach and frequency helps you make the most of your direct mail investment.
We’ll consult with you to choose the right products for your campaigns based on your shop’s unique marketing objectives. Our extensive selection of exciting products help you stand out from your competition and dominate the mailbox.
The visuals and language on your pieces are key to your direct mail success. We’ll make sure your design looks professional and that your piece is eye-catching and easy to understand. We’ll also provide a strategic coupon analysis to make sure you’re offering the best deals that will get you the response you expect.
Once you’ve approved your design, the pros on our production team get to work printing, cutting, folding, and addressing your pieces. USPS employees at our in-house post office then verify them to get you the maximum number of postage discounts before your pieces leave our facility on their way to mailboxes.
Once your pieces are delivered, it’s time for a quick inspection. We’ll help you assess the effectiveness of your campaigns by getting you a unique call tracking phone number and conducting matchback reporting based on your sales figures. This helps you tie your results back to your campaigns, so you know your marketing dollars are being well spent.
“We at Elite Motors are thrilled with the results from Mail Shark and would highly recommend their services for EVERY business to use! The best part is that not only are they helping promote your business, but they make it as easy and affordable as possible. When we were researching companies to do our mailers, we went with Mail Shark because you get to set up the mailers weekly so that you can easily see the progress and you can cancel if you don’t see any turnout from it. Once we started the campaign, the designers were great in setting up the mailer EXACTLY how we wanted it and they had no issues or complaints with all that we demanded of them. They made sure we were comfortable with what we were getting, and they made sure during the campaign that we were getting results and that we were happy with their services. Our campaign with them has been a huge success and helped put our business on the map!”
-Lauren O. - Manager, Elite Motors
"Mail Shark has been great to work with to help drive car count into our bays. We primarily use their jumbo postcard piece that has a scratch-off feature to engage customers. Their design team is very skilled and quick to make updates. The mail-route based distribution allows us to target specific customers which maximizes our ROI."
-Brian B. - Owner, Midas Philadelphia
"The Mail Shark program is a terrific approach to targeting customers surrounding your Tuffy location. Because of its variable print design/formula, it’s one of the least expensive ways to have targeted direct mail as a part of your overall marketing strategy."
-Barry U. - Director of Marketing, Tuffy Tire
"A great marketing tool to use when expanding clientele is direct mail and Mail Shark can help with that and more. Their full-service approach with targeted mailing will ensure that your business reaches your intended customers and help you accomplish set goals."
-John E. - Chair, ASCCA Revenue and Benefits Committee
"I was pleasantly surprised when I received the marketing approach from Mail Shark with NO upfront costs and the choice of weekly campaigns. I decided it was time to use a company that could handle all my direct mail marketing needs. Once I called Mail Shark, Derek kindly took all my concerns to heart. He has been an awesome person to help me market to my customer base in a highly effective manner. Today, I can say with confidence, I am marketing to my new and existing customers with the best company around!"
-Matthew H. - Owner, OneWay Automotive Service, LLC.
"Mail Shark has custom designed and mailed our Automotive Magnetic Postcards since 2015. The quality, attention to detail and timely communication has kept us coming back. We have been honored to work with Andy Mobilia, who is professional and listens to our needs, providing us with the best product for our budget year after year. Mail Shark stands behind their work and takes care of any issues that may arise with ease. In addition, they help us by sending out the latest information and samples, making it a more personable experience and keeping the expectations realistic. We highly recommend Mail Shark for any and all print and direct mail products or services!"
-Suzy K. - Office Manager, A&J Automotive, Inc.