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Valid on any new direct mail campaign of 5,000 pieces or more. New customers only.
Mail Shark is a full-service print and direct mail company specializing in helping auto repair shops and tire dealers increase their car count and customer base. We know trust is important for auto shops, and it’s important for us, too. That’s why we’ve spent the last 11 years focused on yesterday’s values – transparency, honesty, and integrity – for an old-school sensibility in modern times.
You can choose from a variety of direct mail pieces to keep your marketing fresh and engaging all year long.
Original Postcard Magnet
The Original Postcard Magnet will remind customers every time they open their fridge that they don't have to cook dinner tonight.
Folded Postcard Magnet
This piece offers more than double the space of our Original Postcard Magnet, so you can fit a small menu and still have room for coupons.
Oversized Postcard
Our Oversized Postcard provides high visibility at a low cost. It's nearly twice the size of a standard postcard, making it stand out in any mailbox.
Jumbo Postcard
Our Jumbo Postcard is perfect for restaurants with lots of great deals to offer. It's got more than enough space for coupons and your marketing message.
Colossal Postcard
Nothing jumps out of the mailbox more than our Colossal Postcard. It’s so big, there’s virtually no chance it will go unnoticed.
Peel-a-Gift Postcard
This postcard is the perfect marketing piece for holidays, special occasions, or any time of the year. Excite and engage your audience by hiding a variable message beneath the peel-away gift box sticker.
Small Plastic Postcard
Our Small Plastic Postcard stands out from traditional paper direct mail with a smooth, shiny feel. It’s perfect for providing quick information about your business, and you can choose from one or two punch-out coupon cards to get prospects through your doors.
Medium Plastic Postcard
The Medium Plastic Postcard has room for information like your slogan, address, hours, phone number, and website. Its glossy, colorful appearance also helps your business stand out from the competition. You can add one or two punch-out coupon cards to maximize your marketing.
Large Plastic Postcard
If you need more room to tell prospects about your business or just want to make sure your ad stands out in the mailbox, our Large Plastic Postcard is for you. There’s enough space to include up to four punch-out coupon cards to attract new and repeat customers.
Oversized Scratch-Off Postcard
Recipients engage with this piece by scratching off the indicated area to reveal a special offer. The message on each scratch-off can be customized through the use of variable data printing. It’s like playing the lottery, except everyone’s a winner.
Jumbo Scratch-Off Postcard
The large size of our Jumbo Scratch-Off Postcard helps it stand out in the mailbox, and the interactive scratch-off sticker gets your audience to engage with your advertisement. You can customize the message on each piece through the use of variable data printing.
If you’re like most auto shop owners, you probably don’t have the time to plan and execute marketing campaigns consistently. Our approach to direct mail solves this problem for you. It works by allowing you to spread your mailings out over several weeks for lower payments and steadier returns. We call this our Weekly Mailing Strategy™.
If you apply this strategy to multiple mailings throughout the year, you’ve got an Annual Mailing Program™ that allows you to target your prospects each and every week with a variety of unique direct mail pieces. Our Weekly Mailing Strategy™ is also 100% customizable: you pick the number of campaigns, the pieces, the quantities, and the mailing schedules that fit your budget and mailing area. Best of all, we apply our deepest discounts for auto shops on an Annual Mailing Program™, so you pay the absolute lowest price for your automotive direct mail advertising.
Choose a Direct Mail Piece ex: Oversized Postcard
Choose a Mailing Area This determines your quantity.
ex: 5,000 Addresses
Choose When to Mail Weeks to be Delivered
ex: 8 Weeks
Based on the example above, we would take the total cost and quantity of your mailing and divide it evenly over an 8-week period. This means we'd mail 625 postcards per week and bill you $253 per week for 8 weeks. After 8 weeks of mailing, all 5,000 addresses have received your postcard. Keep in mind, you can choose any direct mail product, quantity, and mailing schedule you want.
An auto shop with a budget of $244 a week could choose the following mix of campaigns, products, mailing areas, quantities, and mailing weeks. To determine the weekly payment, we would take the total cost for all 6 campaigns and divide it evenly over 52 weeks. We’d then spread each 5,000-piece campaign over 2 months. At the end of the year, all 5,000 addresses would receive six different mailers.
We’ve covered the types of mailers we offer and our strategy for growing your car count. But how do we put this into action? Select a number to view a snapshot of our process.
The first step towards a successful campaign is making sure we understand your shop’s unique needs. You’ll be assigned a dedicated account manager who will get to know you and what you want to accomplish. They’ll then help you figure out where your current customers are coming from and get you the perfect mailing list. All this will help ensure the engine runs smoothly once we get going.
Your account manager will work with you to choose the right mailing strategy based on your goals and budget. They’ll balance reach (the number of prospects you target with your message) and frequency (the number of times you touch each person with your message) to ensure you’re hitting the right people the right number of times. The right balance of reach and frequency helps you make the most of your direct mail investment.
We’ll consult with you to choose the right products for your campaigns based on your shop’s unique marketing objectives. Our extensive selection of exciting products help you stand out from your competition and dominate the mailbox.
The visuals and language on your pieces are key to your direct mail success. We’ll make sure your design looks professional and that your piece is eye-catching and easy to understand. We’ll also provide a strategic coupon analysis to make sure you’re offering the best deals that will get you the response you expect.
Once you’ve approved your design, the pros on our production team get to work printing, cutting, folding, and addressing your pieces. USPS employees at our in-house post office then verify them to get you the maximum number of postage discounts before your pieces leave our facility on their way to mailboxes.
Once your pieces are delivered, it’s time for a quick inspection. We’ll help you assess the effectiveness of your campaigns by getting you a unique call tracking phone number and conducting matchback reporting based on your sales figures. This helps you tie your results back to your campaigns, so you know your marketing dollars are being well spent.
"Mail Shark has been great to work with to help drive car count into our bays. We primarily use their jumbo postcard piece that has a scratch-off feature to engage customers. Their design team is very skilled and quick to make updates. The mail-route based distribution allows us to target specific customers which maximizes our ROI."
Brian B. - Owner, Midas Philadelphia
"The Mail Shark program is a terrific approach to targeting customers surrounding your Tuffy location. Because of its variable print design/formula, it’s one of the least expensive ways to have targeted direct mail as a part of your overall marketing strategy."
Barry U. - Director of Marketing, Tuffy Tire
"A great marketing tool to use when expanding clientele is direct mail and Mail Shark can help with that and more. Their full-service approach with targeted mailing will ensure that your business reaches your intended customers and help you accomplish set goals."
John E. - Chair, ASCCA Revenue and Benefits Committee
"I was pleasantly surprised when I received the marketing approach from Mail Shark with NO upfront costs and the choice of weekly campaigns. I decided it was time to use a company that could handle all my direct mail marketing needs. Once I called Mail Shark, Derek kindly took all my concerns to heart. He has been an awesome person to help me market to my customer base in a highly effective manner. Today, I can say with confidence, I am marketing to my new and existing customers with the best company around!"
Matthew H. - Owner, OneWay Automotive Service, LLC.
"Mail Shark has custom designed and mailed our Automotive Magnetic Postcards since 2015. The quality, attention to detail and timely communication has kept us coming back. We have been honored to work with Andy Mobilia, who is professional and listens to our needs, providing us with the best product for our budget year after year. Mail Shark stands behind their work and takes care of any issues that may arise with ease. In addition, they help us by sending out the latest information and samples, making it a more personable experience and keeping the expectations realistic. We highly recommend Mail Shark for any and all print and direct mail products or services!"
Suzy K. - Office Manager, A&J Automotive, Inc.
"Before using Mail Shark, we were just an average store. Six months after signing up with Mail Shark and working with Jason our sales skyrocketed and we are now one of the top performing new stores in the country. Good mail pieces in combination with great service from our employees make this partnership work well."
Cal P. - Owner, Christian Brothers Automotive, Thunderbird
Matchback Reporting to Prove ROI
Matchback reporting is a simple way to gauge the impact of your campaigns. After your campaign is done, we compare the sales data you provide to your mailing list to measure ROI.
Easy to Manage Your Car Count
By spreading out your mailings, you can rely on a steadier return over time, rather than a rush of new cars all at once. This helps you manage the number of cars that come through your bays so you can easily service all of your new and existing customers.
Weekly Payments Fit Your Budget
By spreading the cost of your direct mail campaigns over several weeks, we make it easier to fit marketing into your weekly budget. You’ll start to see a return on your investment before you’ve even finished paying for your campaign.
Call Tracking to Monitor Success
Call tracking is a reliable and efficient way to gather data about your leads and customers. Listen to phone calls, measure response rates, and gain valuable insights to improve campaigns with this additional service.
